Wuré hybrid skincare for dark skins: a growing success in France and Africa

Launched in 2020, the young French brand Wuré is now one of the rare to offer a clean, natural BB cream in six shades for black and dark skins. Since 2023, it has also offered consumers in Senegal and Ivory Coast a new range which is quite popular in these markets hardly targeted by European brands. In a previous professional life, Aminata Mbaye was an IT consultant. Just like many other women with skins rich in melanin, she has always struggled to find a simple, efficient, natural makeup... - Companies & industry / Europe, Africa / Middle East

Mar 17, 2025 - 15:50

Launched in 2020, the young French brand Wuré is now one of the rare to offer a clean, natural BB cream in six shades for black and dark skins. Since 2023, it has also offered consumers in Senegal and Ivory Coast a new range which is quite popular in these markets hardly targeted by European brands.
In a previous professional life, Aminata Mbaye was an IT consultant. Just like many other women with skins rich in melanin, she has always struggled to find a simple, efficient, natural makeup... - Companies & industry / Europe, Africa / Middle East