L'Oréal confirmed acquiring a minority stake in luxury perfume brand Amouage
Overshadowed by the buzz surrounding L'Oréal's beauty partnership with fashion brand Jacquemus, the group's investment in the Omani brand Amouage has gone largely unnoticed. On announcing its annual results last Friday, February 7, L'Oréal revealed it had acquired a minority stake in the high-end fragrance brand. “2024 was a defining year as we made L'Oréal future fit and laid many foundations for our next conquests : we augmented our marketing and R&I capabilities with AI and tech,... - Brèves
Overshadowed by the buzz surrounding L'Oréal's beauty partnership with fashion brand Jacquemus, the group's investment in the Omani brand Amouage has gone largely unnoticed.
On announcing its annual results last Friday, February 7, L'Oréal revealed it had acquired a minority stake in the high-end fragrance brand.
“2024 was a defining year as we made L'Oréal future fit and laid many foundations for our next conquests : we augmented our marketing and R&I capabilities with AI and tech,...
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Brèves
