Woola designs upcycled, wool-based box inserts to replace plastic

The world of luxury and beauty discovered the solution developed by the young Estonian company Woola through its shipping envelopes fitted with protective inserts made from upcycled wool. Since then, the solution has been adopted by Mademoiselle Bio, Maison Matine, as well as several LVMH brands, and it now comes in inserts for boxes. Anna-Liisa Palatu founded Woola in 2020, because she wanted manufacturers to remove plastic wherever possible. She used and transformed unused wool from... - Packaging & design / special-newsletter

Feb 26, 2025 - 19:45
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Woola designs upcycled, wool-based box inserts to replace plastic

The world of luxury and beauty discovered the solution developed by the young Estonian company Woola through its shipping envelopes fitted with protective inserts made from upcycled wool. Since then, the solution has been adopted by Mademoiselle Bio, Maison Matine, as well as several LVMH brands, and it now comes in inserts for boxes.
Anna-Liisa Palatu founded Woola in 2020, because she wanted manufacturers to remove plastic wherever possible. She used and transformed unused wool from... - Packaging & design /