‘Will We Sell More Tickets If I Improve The Quality Of The Chicken?’ United’s CFO Wants Product Investment To Drives Loyalty—And Credit Card Revenue
The message of the CFO at United is that you can't reduce everything to a variable in a spread. You have to make investments that seem to make sense in order to differentiate the product and drive consumer loyalty in order to attract a revenue premium as well as co-brand credit card spending. Continue reading ‘Will We Sell More Tickets If I Improve The Quality Of The Chicken?’ United’s CFO Wants Product Investment To Drives Loyalty—And Credit Card Revenue...
The message of the CFO at United is that you can't reduce everything to a variable in a spread. You have to make investments that seem to make sense in order to differentiate the product and drive consumer loyalty in order to attract a revenue premium as well as co-brand credit card spending.
Continue reading ‘Will We Sell More Tickets If I Improve The Quality Of The Chicken?’ United’s CFO Wants Product Investment To Drives Loyalty—And Credit Card Revenue...
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