Where To Stay: The 9 Most Exciting New Hotels In London

The Broadwick Soho

Photo Credit: Broadwick Soho

Broadwick Soho is as decadent and unruly as the neighborhood it calls home. Nestled in the heart of London’s West End, this fiercely independent 57-room retreat distills the raw energy, untamed glamour, and creative pulse of Soho into a richly layered escape. Conceived by a circle of friends with deep ties to the area, Broadwick Soho rises from the corner of Broadwick and Berwick Streets as a love letter to the neighborhood’s bohemian past and electric present. Step inside and you’re transported— a seductive townhouse dream conjured by acclaimed designer Martin Brudnizki, where Jazz Age elegance collides with Italian reverie, English wit, and just the right hint of disco fever. Every corner here is a sensory indulgence, a bold fusion of luxury and play, grit and gloss.

The Chancery Rosewood

Photo Credit: The Chancery Rosewood

Tucked away in London’s historic Mayfair, The Chancery Rosewood redefines contemporary British luxury with a refined yet residential spirit. This ultra-luxury hotel exudes quiet opulence through its bespoke interiors, discreet service, and impeccable attention to detail. Every element— from the art-filled suites to the intimate dining salons and serene inner courtyard—is designed to feel both grand and deeply personal. With a world-class spa, curated cultural programming, and culinary experiences rooted in seasonal British fare, The Chancery Rosewood offers an elevated sanctuary for discerning travelers who expect elegance and intimacy.

Raffles at The OWO

Photo Credit: Raffles London

Set within the storied walls of the Old War Office in Whitehall, Raffles London at The OWO is a masterclass in historic grandeur and contemporary refinement. This landmark building—once frequented by Winston Churchill and Ian Fleming—has been meticulously transformed into a luxury destination that honors its past while embracing the future. Designed by the late Thierry Despont, its 120 rooms and suites blend original architectural details like carved fireplaces and ornate ceilings with bespoke modern furnishings. The hotel is also a culinary destination in its own right, with nine restaurants and three bars—including concepts by Michelin-starred chef Mauro Colagreco—offering everything from elevated British classics to Mediterranean-inspired fare. Wellness is woven into the experience through the expansive Guerlain Spa and Pillar Wellbeing Centre, featuring a 66-foot pool, vitality pool, and personalized fitness and nutrition programming.

Mandarin Oriental Mayfair, London

Photo Credit: Mandarin Oriental Mayfair

Mandarin Oriental Mayfair, London offers a seamless blend of refined luxury and understated elegance in the heart of the city’s vibrant Hanover Square. With just 50 meticulously crafted rooms and suites, each featuring exquisite de Gournay hand-painted wallpapers and opulent marble bathrooms, the hotel provides a serene haven of modern sophistication. The hotel’s dining experience is a true standout, with Akira Back’s first UK restaurant offering a dynamic fusion of Japanese and Korean flavors in a contemporary, light-filled space. The stylish ABar Lounge serves innovative cocktails, enhancing the hotel’s chic atmosphere. For wellness, the hotel features a tranquil spa with a 25-meter pool, vitality pools, and a range of treatments combining time-honored practices with cutting-edge techniques. Situated just steps from the iconic Bond Street and the Royal Academy of Arts, Mandarin Oriental Mayfair offers an exclusive, culturally rich retreat that captures the essence of London’s timeless elegance while embracing contemporary flair.

The Peninsula London

Photo Credit: The Peninsula London

Nestled in the heart of Belgravia, The Peninsula London is a masterstroke of cross-cultural luxury—where British refinement meets timeless Asian hospitality. Designed by the legendary Peter Marino, its 190 rooms and suites are serene, light-filled sanctuaries featuring floor-to-ceiling windows, bespoke British craftsmanship, and spa-like marble bathrooms stocked with Oscar de la Renta amenities. The hotel’s signature jade-green fleet of Bentleys, Rolls-Royces, and a custom electrified vintage Austin taxi offer complimentary chauffeured rides throughout central London, underscoring its obsession with thoughtful, tailored service. Wellness is at the core, with a tranquil spa offering traditional Thai therapies and an ozone-filtered pool lined with plush loungers. Dining is equally transportive—headlined by Canton Blue, where guests are immersed in the rich, cinematic design of a 19th-century Chinese junk.

1 Hotel Mayfair

Photo Credit: Mikkel Vang

Located just across from Green Park in one of London’s most prestigious postcodes, 1 Hotel Mayfair brings a fresh, sustainably minded approach to luxury. As the brand’s first European flagship, it reimagines high-end hospitality through the lens of nature—think reclaimed materials, living green walls, and more than 1,300 plants thoughtfully woven throughout the property. The rooms and suites are serene, earthy sanctuaries outfitted with organic linens, filtered water taps, and tactile textures that evoke calm and connection. At Dovetale, Michelin-starred chef Tom Sellers creates seasonal dishes rooted in local provenance, while the Bamford Wellness Spa offers holistic treatments in a quietly restorative setting.

The BoTree Hotel

Photo Credit: The BoTree

Positioned at the crossroads of Marylebone, Mayfair, and Soho, The BoTree Hotel brings a vibrant new energy to London’s luxury scene through its ethos of “Conscious Luxury.” The hotel’s 199 rooms and suites are thoughtfully designed with eco-conscious details—vegan leather headboards, bamboo paper, and sustainable materials—balanced by indulgent touches like Jo Loves amenities and Dyson haircare tools. Personalized service is a hallmark here, with dedicated hosts on every floor who curate tailored experiences, from unpacking luggage to booking insider access around the city. At the heart of the hotel is LAVO, a bold Italian eatery from Tao Group, where Mediterranean glamour meets culinary excellence, and the buzzy BoTree Bar, known for its creative cocktails and weekend DJ sets.

The Emory

Photo Credit: The Emory

Set in the heart of Belgravia, The Emory Hotel redefines London luxury through bold architecture, bespoke design, and deeply personalized service. As the city’s first all-suite hotel, each of its 61 suites is individually designed by interior icons such as André Fu, Patricia Urquiola, and Pierre-Yves Rochon, encased within a striking glass-and-steel structure conceived by the late Richard Rogers. Guests enjoy ultimate privacy with a discreet private entrance, no traditional lobby, and a dedicated Emory Assistant available 24/7. Elevated touches like fully stocked complimentary minibars, sweeping Hyde Park views, and exclusive access to Surrenne, the hotel’s four-story subterranean wellness sanctuary, create a rarefied experience. Culinary excellence is led by Jean-Georges Vongerichten, whose abc kitchens concept brings a trio of New York’s most beloved restaurants under one roof, while the rooftop Bar 33 offers panoramic views and refined cocktails.

Coming Soon: Cambridge House

Photo Credit: Auberge Resorts

Set to debut in late 2025, Cambridge House, Auberge Resorts Collection will mark the celebrated hospitality brand’s UK debut, bringing its signature blend of experiential luxury, personalized service, and vibrant culinary and wellness offerings to the heart of Mayfair. Appointed by Reuben Brothers to manage the transformation of the historic former In and Out Club at 94 Piccadilly, Auberge will breathe new life into this storied Grade I-listed Georgian mansion—once a private residence for royalty and statesmen, including Queen Victoria and Lord Palmerston. The 102-room hotel will seamlessly balance tradition and modernity, serving as both an elegant retreat overlooking Green Park and a lively social hub connected to Shepherd Market. The property will include a private members’ club, with interiors by renowned designers Jean-Louis Deniot and Laura Gonzalez, who will respectively reimagine the hotel and club spaces. Guests can expect a dynamic dining scene, including an open-air jasmine courtyard, a grand Georgian ballroom brasserie, and a forthcoming signature culinary partnership. A two-level Auberge Spa inspired by Roman bathhouses and British healing traditions will feature expansive hydrotherapy facilities, two pools, treatment rooms, and immersive wellness programming. Part of Reuben Brothers’ £1 billion regeneration of Piccadilly Estate, Cambridge House will be more than a luxury hotel—it will be a cultural landmark, offering a new level of hospitality to London and reintroducing one of the city’s most iconic addresses to a new era of global travelers.

Read our full review of Raffles at The OWO  

The post Where To Stay: The 9 Most Exciting New Hotels In London appeared first on Haute Living.