What shapes brand value in the age of new mobility?

Software and low-emission tech are central to brand value, but not so much autonomous driving. By Megan Lampinen The post What shapes brand value in the age of new mobility? appeared first on Automotive World.

Feb 19, 2025 - 10:26
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What shapes brand value in the age of new mobility?

Software and low-emission tech are central to brand value, but not so much autonomous driving. By Megan Lampinen

The post What shapes brand value in the age of new mobility? appeared first on Automotive World.