Video Games, Not TikTok, Could Be Fashion’s Gateway to Gen Alpha

For many brands, now is the time to start building awareness with Gen Alpha, which is poised to become a spending powerhouse, and video games may be the best place to start creating those connections.

Feb 19, 2025 - 16:13
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Video Games, Not TikTok, Could Be Fashion’s Gateway to Gen Alpha
For many brands, now is the time to start building awareness with Gen Alpha, which is poised to become a spending powerhouse, and video games may be the best place to start creating those connections.