US’ Kontoor Brands signs deal to purchase outdoor brand Helly Hansen
Kontoor Brands is acquiring Helly Hansen from Canadian Tire Corporation. The deal enhances Kontoor’s global presence in outdoor and workwear markets, accelerates revenue and earnings growth, and strengthens its cash flow. Helly Hansen will benefit from Kontoor’s multi-brand platform, supply chain synergies, and management expertise, supporting long-term value creation.
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