Unilever acquires Dr. Squatch, valuing brand’s viral marketing to Gen Z men

The maker of soaps, shampoos and lotions has become well known for innuendo-laced ads starring “Euphoria” actor Sydney Sweeney.

Jun 24, 2025 - 15:55
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Unilever acquires Dr. Squatch, valuing brand’s viral marketing to Gen Z men

The maker of soaps, shampoos and lotions has become well known for innuendo-laced ads starring “Euphoria” actor Sydney Sweeney.