Umar Kamani on PLT’s rebrand: ‘We had stopped listening to our customers’
Drapers Umar Kamani on PLT’s rebrand: ‘We had stopped listening to our customers’ As PrettyLittleThing unveils a new website and logo, Drapers speaks with founder Umar Kamani on his plans to revive the womenswear etailer, from improving quality and sizing to introducing online reviews. The post Umar Kamani on PLT’s rebrand: ‘We had stopped listening to our customers’ appeared first on Drapers.
Drapers
Umar Kamani on PLT’s rebrand: ‘We had stopped listening to our customers’
As PrettyLittleThing unveils a new website and logo, Drapers speaks with founder Umar Kamani on his plans to revive the womenswear etailer, from improving quality and sizing to introducing online reviews.
The post Umar Kamani on PLT’s rebrand: ‘We had stopped listening to our customers’ appeared first on Drapers.
