THE TROPHY HOUSE: THE ULTIMATE LUXURY EXPERIENCE AT MIAMI F1

In the electrifying realm of Formula One, there’s an exclusive, by-invitation-only oasis known as The Trophy House, where a rare mix of world leaders, tech titans, founders, sports team owners, Grammy-winning artists, athletes, A-list celebrities, and creators gather to enjoy the very best of what the Grand Prix has to offer.

Nestled on Turn 1 of the Miami Grand Prix, The Trophy House offers the best view of the start-finish straight—where heart-pumping race starts, electrifying finishes, and high-stakes overtakes unfold. Inside, guests experience the finest in music, art, fashion, fine dining, and entertainment, including Michelin-star dining by L’Atelier de Joël Robuchon, ultra-rare spirits from Diageo, and sunset dinner concerts by Grammy Award-winning performers. Every detail of The Trophy House is curated—from climate-controlled lounges with plush, tiered living-room-style couch seating and lavishly landscaped private gardens, to secluded courtyards, a trackside deck, shaded rooftop terraces, and open-air skydecks with panoramic views of the circuit.

A STAR-STUDDED SPECTACLE TRACKSIDE

The Trophy House was an invite-only haven for celebrities, where Oscar-nominated actor Timothée Chalamet, Uber founder Travis Kalanick, and influential All-In Podcast founders—including Chamath Palihapitiya (Social Capital), Jason Calacanis (Inside.com), David Sacks (PayPal, Yammer), and David Friedberg (The Climate Corporation)—joined the world’s number one poker player, Phil Hellmuth, along with top-ranked online poker player Jungleman and professional poker player Jeff Gross, for an exclusive charity poker game set against the start-finish straight. Tony Robbins observed the captivating game, while Grammy-winning artists Luis Fonsi and Juanes, the most Grammy-winning artist in the history of Spanish music, delivered spontaneous musical jams, as guests enjoyed Michelin-starred cuisine and sipped Don Julio 1942 Ultra Reserva.

Heisman Trophy winner and the NFL’s number one draft pick, Chicago Bears quarterback Caleb Williams, joined NBA veteran Tim Hardaway Jr., who took a break from the NBA playoffs, alongside other NBA stars including Tyler Herro, Davion Mitchell, Andrew Wiggins, Haywood Highsmith, and assistant coach Caron Butler. They mingled effortlessly with FIFA’s World Cup Miami Host Committee, featuring Chairman Rodney Barreto, CEO Lisa Lutoff-Perlo, Chief Marketing Officer Janelle Prieto, and Inter Miami head coach Javier Mascherano—a legendary FIFA player—creating an unforgettable blend of sports, culture, and luxury.

THE WEEKEND EXPERIENCE

The weekend began with an exclusive dinner concert at the waterfront mansion of entrepreneur John Ruiz and continued throughout the weekend with seamless arrivals and departures, providing a frictionless guest experience through VIP drop-off yards from The Trophy House and convenient on-site parking.

CULINARY PERFECTION: L’ATELIER DE JOËL ROBUCHON

The culinary offerings at The Trophy House were helmed by L’Atelier de Joël Robuchon and Le Jardinier, both part of the prestigious Bastion Collection, the hospitality group boasting the highest number of Michelin stars. Guests indulged in meticulously crafted dishes throughout the day, featuring premium cuts of meat, fresh seafood, lobster, luxurious caviar selections, handmade sushi rolls by Yubi Sushi, artisanal desserts, Spanish ham, hand-spun crepes, and gourmet vegan ice creams.

RARE & EXCEPTIONAL SPIRITS BY DIAGEO

The Don Julio trackside tequila lounge and Diageo’s lush tasting gardens offered daily tastings of 44-year-old Scotch whisky and Don Julio 1942 Ultra Reserva, guided by National Luxury Ambassador Ewan Morgan. In these luxurious settings, guests were delighted with exclusive tastings from Diageo’s rare and exceptional collection of spirits, specialty drinks served in miniature Don Julio 1942 bottles, and premium caviar selections—ensuring an elevated sensory experience throughout the weekend.

SUNSET DINNER CONCERTS WITH GRAMMY-WINNING ARTISTS

When the race ends, the sunset dinner concerts at The Trophy House begin, with live performances curated by Luis Fonsi, creator of the world’s most-streamed song “Despacito.” Performances have featured Juanes, Prince Royce, Sebastian Yatra, Mau y Ricky, JP Saxe, Flavor Flav, Anthony Ramos, Llane, Piso 21, Yoli Mayor, Cimafunk, and Fonseca. Notable figures from the music scene, including Busta Rhymes, French Montana, and Alejandro Sanz, were seen soaking in the electrifying atmosphere, enhancing each night’s spontaneous energy.

Luis Fonsi remarked, “The Trophy House is not just the best F1 venue in the world, it’s also becoming one of the best music festivals in the world. There was more horsepower at the trackside concert than there was on the track, and the lineup this year was bigger than the Grammys.”

THE MOST ICONIC TROPHIES IN THE WORLD

Invited guests posed with the most prestigious trophies in the world, showcased at The Trophy House, including the NFL’s Vince Lombardi Trophy, the NBA Playoff Trophy, the Stanley Cup, the World Series Trophy, and the FIFA Club World Cup Trophy. The FIFA Club World Cup Trophy, crafted by Tiffany & Co., features a 24-carat gold-plated finish with intricate laser-engraved inscriptions.

TROPHY HOUSE PARTNERSHIPS

To create this extraordinary experience, The Trophy House collaborated with world-class organizations that impact global culture, including FIFA, TikTok, Haute Living, Worth Magazine, The All-In Podcast, Baker McKenzie, and renowned artists, delivering a truly one-of-a-kind event. These partners enriched the guest experience, contributing to an unparalleled luxury atmosphere.

Kamal Hotchandani, CEO of Haute Living, stated, “The Trophy House is the best F1 venue in the world, period. It has the best view and the best vibe, with the best people and overall experience.”

Gracie Hunt, daughter of the Kansas City Chiefs owner, added, “This is one of the best experiences I’ve ever had—it should be on everyone’s bucket list.”

TIKTOK’S TRACKSIDE LUNCHEON

On Friday, TikTok hosted an exclusive trackside luncheon bringing together C-level executives, tech founders, industry titans, athletes, and artists to discuss how to drive the world forward in a rapidly evolving AI-powered digital age, while enjoying Michelin-starred bites set against the backdrop of the exhilarating start-finish straight.

WHITE GLOVE CONCIERGE

Atlas, a prestigious by-invitation-only membership club tailored for global leaders and celebrities, provided complimentary concierge services accessible via text and WhatsApp. Part of their exclusive invitation-only credit card and membership club, Atlas offers privileged access to the world’s finest restaurants, hotels, private jets, yachts, and curated experiences. Atlas also invited every guest of The Trophy House to receive a complimentary membership to their exclusive membership club, ensuring guests enjoy access to exceptional concierge services year-round.

ART MEETS MOTORSPORT: PAST AND PRESENT VISIONARIES

In years past, The Trophy House has hosted iconic Miami artists Romero Britto and Peter Tunney. This year, visionary contemporary artists Victoria, Barbara Barreto (“Kuki”), and Boo Boo presented their thought-provoking works, complemented by iconic pieces such as a Fiat Jolly, once beloved by Jackie Onassis—integrating cultural sophistication seamlessly into motorsport luxury.

AN UNPARALLELED EXPERIENCE AWAITS

Those fortunate enough to receive an invitation to The Trophy House will join global leaders and luminaries for the best experience that motorsport has to offer next year at the Miami Grand Prix from May 8th through May 10th. For more information about The Trophy House, visit MiamiF1.

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