The Smart Luxury Philosophy: Aurélien pop-up at Harvey Nichols in London

Aurélien Pop-up Harvey Nichols Credits: Aurélien Luxury meets sophistication as Aurélien, the renowned fashion brand known for its Smart Luxury philosophy, announces the launch of an exclusive Pop-Up at Harvey Nichols, Knightsbridge. This exciting collaboration brings together two iconic names in high-end fashion, offering an shopping experience for those who appreciate timeless elegance and premium craftsmanship. Discover the Essence of Aurélien Harvey Nichols, a globally recognized luxury department store, is the perfect setting for Aurélien’s refined collection of footwear, clothing, and accessories. Known for using the finest natural materials, including Softey® suede, Cashwool®, and pure cashmere, Aurélien embodies the perfect balance between craftsmanship and contemporary style. The Pop-Up at Harvey Nichols gives fashion enthusiasts the chance to explore Aurélien’s latest collection in person, feel the high quality materials, and experience the effortless elegance that defines the brand. Credits: Aurélien "At Harvey Nichols, we share Aurélien’s passion for quality, timeless design, and delivering an exceptional shopping experience. This Pop-Up offers our customers an exclusive opportunity to explore the Aurélien lifestyle in a setting that perfectly aligns with our own values."  Josh Tyler - Menswear Buyer, Harvey Nichols Located in Knightsbridge, London, the Aurélien Pop-Up will showcase a curated selection of the brand’s timeless classics: Iconic Loafers – Including the Yacht Loafer, City Loafer, and Voyager Loafer, each crafted in Italy from Softey® suede and designed for effortless sophistication. Refined Knitwear & Outerwear – Featuring luxurious Cashwool® and Pure Cashmere, offering a balance of comfort, lightness, and timeless elegance. Elegant Accessories – From the brand’s signature baseball caps to Softey® suede betls to complete any outfit. Credits: Aurélien Experience Smart Luxury firsthand The Aurélien Pop-Up at Harvey Nichols is open now. 109-125 Knightsbridge London SW1X 7RJ United Kingdom ABOUT THE BRAND Read more about Aurélien on their brandpage

Apr 25, 2025 - 09:27
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The Smart Luxury Philosophy: Aurélien pop-up at Harvey Nichols in London
Aurélien Pop-up Harvey Nichols Credits:  Aurélien
Aurélien Pop-up Harvey Nichols Credits: Aurélien

Luxury meets sophistication as Aurélien, the renowned fashion brand known for its Smart Luxury philosophy, announces the launch of an exclusive Pop-Up at Harvey Nichols, Knightsbridge. This exciting collaboration brings together two iconic names in high-end fashion, offering an shopping experience for those who appreciate timeless elegance and premium craftsmanship.

Discover the Essence of Aurélien

Harvey Nichols, a globally recognized luxury department store, is the perfect setting for Aurélien’s refined collection of footwear, clothing, and accessories. Known for using the finest natural materials, including Softey® suede, Cashwool®, and pure cashmere, Aurélien embodies the perfect balance between craftsmanship and contemporary style.

The Pop-Up at Harvey Nichols gives fashion enthusiasts the chance to explore Aurélien’s latest collection in person, feel the high quality materials, and experience the effortless elegance that defines the brand.

Credits:  Aurélien
Credits: Aurélien

"At Harvey Nichols, we share Aurélien’s passion for quality, timeless design, and delivering an exceptional shopping experience. This Pop-Up offers our customers an exclusive opportunity to explore the Aurélien lifestyle in a setting that perfectly aligns with our own values."

 Josh Tyler - Menswear Buyer, Harvey Nichols

Located in Knightsbridge, London, the Aurélien Pop-Up will showcase a curated selection of the brand’s timeless classics:

  • Iconic Loafers – Including the Yacht Loafer, City Loafer, and Voyager Loafer, each crafted in Italy from Softey® suede and designed for effortless sophistication.
  • Refined Knitwear & Outerwear – Featuring luxurious Cashwool® and Pure Cashmere, offering a balance of comfort, lightness, and timeless elegance.
  • Elegant Accessories – From the brand’s signature baseball caps to Softey® suede betls to complete any outfit.
Credits: Aurélien
Credits: Aurélien

Experience Smart Luxury firsthand

The Aurélien Pop-Up at Harvey Nichols is open now.

  • 109-125 Knightsbridge
  • London SW1X 7RJ
  • United Kingdom
ABOUT THE BRAND
Read more about Aurélien on their brandpage