Retail & Consumer

The rise of the ‘it’ shake

The latest accessory being brandished by twentysomethings is not a designer bag — it’s a made-to-order protein drink in a branded cup

Apr 16, 2025 - 05:01
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The rise of the ‘it’ shake
The latest accessory being brandished by twentysomethings is not a designer bag — it’s a made-to-order protein drink in a branded cup
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