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The Perfume Shop sells record 250,000 bottles in Father’s Day surge
The Perfume Shop has reported record-breaking sales over the two weeks leading up to Father’s Day, with over 248,000 bottles sold — marking a 10% year-on-year uplift.
The Perfume Shop has reported record-breaking sales over the two weeks leading up to Father’s Day, with over 248,000 bottles sold — marking a 10% year-on-year uplift.
The UK’s largest specialist perfume retailer said the figure was equivalent to 12 bottles sold every minute, as fragrance remains a top gift choice for the occasion.
In-store purchases drove the majority of sales, accounting for 69% of transactions — up 9% year-on-year — while online sales also rose by 13%. The combined performance helped lift total sales by 10% compared to the same period in 2024.
Shoppers also spent more per purchase, with average spend climbing to £66.99 — up 2% on last year.
Top-selling scents included Boss Bottled, Rabanne Invictus Victory, YSL Myself and Dior Sauvage, with new launches like Boss Bottled Citrus and Montblanc Explorer Extreme also proving popular.
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Northern Ireland saw the biggest regional uplift in sales, up 12.6%, followed by Scotland at 11.2%.
The retailer also noted strong demand for personalisation, with over 1,400 bottles engraved and more than 18,000 personalised ribbons sold in the two-week period.
The Perfume Shop’s trading director Andrea Rickard said: “Perfume remains a timeless gift for Father’s Day, and 2025 was no exception. We saw a strong mix of customer favourites making the top seller list, from iconic heritage scents to exciting new launches that really resonated with shoppers this year.
“We’ve also seen a growing number of consumers opting to make their gifts even more meaningful through our engraving and personalised ribbon services. These small touches go a long way in turning a great gift into something truly special and unique.
“Tools like our ‘Fragrance Finder’ continue to be a go-to for shoppers who want guidance or inspiration when browsing for the perfect gift. We also introduced a number of exclusive offers and great value bundles this year, which many shoppers took advantage of to treat their father figures, or themselves!”
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