Pharma makes Cannes Lions comeback with 'brilliant basics'
For the first time in years, a traditional pharma company has taken the top prize at Cannes Lions. Viatris and Ogilvy Health earned the Grand Prix with an unbranded Viagra campaign that sidestepped China’s ad restrictions through metaphor and craft, marking a departure from recent winners led by tech and device companies.
For the first time in years, a traditional pharma company has taken the top prize at Cannes Lions. Viatris and Ogilvy Health earned the Grand Prix with an unbranded Viagra campaign that sidestepped China’s ad restrictions through metaphor and craft, marking a departure from recent winners led by tech and device companies.
