Tarte and Dunkin’ Launch Limited-Edition Lip Collection Inspired by Refreshers

THE WHAT? Tarte Cosmetics has released a limited-edition lip collection in collaboration with Dunkin’, featuring new colour cosmetics inspired by the flavours of Dunkin’ Refreshers.

THE DETAILS

The range includes three new products under Tarte’s maracuja juicy line:

• A lip tint in two guava-themed shades (“lolli” and “ice pop”)
  
• A shimmer glass lip plump in rosy mauve
  
• A lip melt mask in “icing,” a baby pink balm and overnight mask
  

Each product is topped with co-branded packaging and comes with themed keychain charms—a coffee cup or donut. The collection launched on June 16 via tarte.com and TikTok Shop, with a release on Ulta.com scheduled for June 22 and in-store availability at Ulta Beauty from June 29. Retail pricing is set at US$27 per item, with bundle offers available via TikTok Shop.

THE WHY? This collaboration continues the trend of cross-brand partnerships between cosmetics and food and beverage companies. It also reflects a marketing focus on limited drops and social commerce platforms, with Tarte leveraging TikTok for early access and bundle sales. The partnership offers seasonal product extensions using established formulas, targeting younger consumers through novelty packaging and pop culture alignment.

Source: PR Newswire

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