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Pharma roars onto the Cannes Pharma Lions podium, with Viatris winning Grand Prix and Biogen taking home Gold
This year's Pharma Lions awards at the Cannes Lions International Festival of Creativity saw the Grand Prix prize going to to Viatris and its "Make Love Last" Viagra campaign.
This year's Pharma Lions awards at the Cannes Lions International Festival of Creativity saw the Grand Prix prize going to to Viatris and its "Make Love Last" Viagra campaign.
