The Honest Company Names Curtiss Bruce as New CFO to Drive Strategic Transformation

THE WHAT?  The Honest Company has announced the appointment of Curtiss Bruce as its new Chief Financial Officer, effective June 2, 2025.

THE DETAILS  Curtiss Bruce joins the personal care brand with over 30 years of finance experience, most recently serving as SVP of Corporate FP&A and Investor Relations at Hain Celestial Group. His career spans leadership roles at Keurig Dr. Pepper, Kellogg, and Kraft Heinz, where he managed multi-billion-dollar businesses and spearheaded financial systems improvements and investor engagement. At Honest, Bruce will oversee Finance, Accounting, and Investor Relations, reporting directly to CEO Carla Vernón. His appointment follows the planned transition of outgoing CFO Dave Loretta.

THE WHY? Bruce’s deep consumer goods experience and track record of driving profitability and operational discipline align with Honest’s strategic “Transformation Pillars”: Brand Maximization, Margin Enhancement, and Operating Discipline. His appointment signals Honest’s commitment to delivering long-term shareholder value as it doubles down on growth and efficiency in a dynamic market.

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