The Founders Pushing African Fragrance Into the Mainstream

Across the continent, a handful of nascent brands are attempting to kickstart the continent’s own niche perfume moment. Success will take mastery of retail, e-commerce and branding across borders.

Jun 25, 2025 - 12:40
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The Founders Pushing African Fragrance Into the Mainstream
Across the continent, a handful of nascent brands are attempting to kickstart the continent’s own niche perfume moment. Success will take mastery of retail, e-commerce and branding across borders.