The Business of Fashion

The Debrief | Why Hailey Bieber Won the Celebrity Beauty Lottery

E.l.f. Beauty’s $1 billion acquisition of Rhode demonstrates the power of authentic branding amid a sea of generic beauty lines fronted by famous faces.

Jun 3, 2025 - 20:30
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The Debrief | Why Hailey Bieber Won the Celebrity Beauty Lottery
E.l.f. Beauty’s $1 billion acquisition of Rhode demonstrates the power of authentic branding amid a sea of generic beauty lines fronted by famous faces.
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