The Brand You Need To Know: Èterne’s Founder On Her Story & Favorite Elevated Everyday Essentials

Whether you own four matching sets from this brand or this is your first time hearing about it, Èterne should be on your radar. The post The Brand You Need To Know: Èterne’s Founder On Her Story & Favorite Elevated Everyday Essentials appeared first on Haute Living.

Feb 19, 2025 - 16:47

Chloe Bartoli got her start in the fashion industry, and by 18 years old, she was a buyer at a top Los Angeles boutique. She then went off on her own as a stylist, working with Paris Jackson, Selena Gomez, Lewis Hamilton—and more. Through her work as a stylist, she honed her eye for detail, quality, and craftsmanship, leading to the success of her brand Èterne today.

We chatted to Chloe, who told us all about founding Èterne, how the brand achieved the widespread recognition and cult-like following that it has today, and of course, her top ten must-have pieces. Whether you own four matching sets from this brand or this is your first time hearing about it, Èterne should be on your radar.

Chloe Bartoli

Us: What inspired you to start Èterne?

Bartoli: “I started Èterne because as a stylist I could never find the perfect basics. Everything had to be altered in some way and was either too expensive or the quality wasn’t good and never perfect. I had a collection of vintage that I would use for styling that I had gathered through the years- a lot of which became some of the core pieces of the brand like the baby tees and tanks.”

What sets Èterne apart?

“The quality and fabrics, all which are custom to Èterne. The brand is really built on the idea of luxury essentials for everyday wear. I think a lot about what I want and need in my wardrobe that I can’t find anywhere else when designing the collection.”

Chloe Bartoli

Where did the name come from?

“My mother suggested it, and it felt like the perfect fit. Timeless, eternal, classics that will last forever and you can return to again and again.”

Who is Èterne for?

“It’s for everyone. Our customer base spans all ages (we have a lot of mothers and daughters who share the brand) and since many of our styles are unisex, both women and men shop the collection. We hear all the time how hard it is to find perfect basics and how glad people are to have found Èterne.”