The baby boom that wasn’t: how brands can still thrive in a shrinking parenting market

Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides! By Felicity Griffiths, business growth director at Wolfenden UK birth rates have been on a downward slope for over a decade, and 2024 was no exception. And while that might sound like a nightmare stat for anyone marketing baby products or parenting services, there’s actually plenty of opportunity for the brands who are paying attention. At […] If you want more information Retail Times get in touch! Retail Times - Retail Times | Retail News | Free Retail News

May 30, 2025 - 14:25
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The baby boom that wasn’t: how brands can still thrive in a shrinking parenting market

Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides!

By Felicity Griffiths, business growth director at Wolfenden UK birth rates have been on a downward slope for over a decade, and 2024 was no exception. And while that might sound like a nightmare stat for anyone marketing baby products or parenting services, there’s actually plenty of opportunity for the brands who are paying attention. At […]

If you want more information Retail Times get in touch! Retail Times - Retail Times | Retail News | Free Retail News