Tesco taps social agency to drive engagement on TikTok and Instagram
Tesco has named its first specialist social media agency Uncovered in a bid to create “engaging, high-volume social-first content”.
Tesco has named its first specialist social media agency Uncovered in a bid to create “engaging, high-volume social-first content”.
The supermarket giant has drafted in the social-direst creative agency as it aims to strengthen its social media strategy and increase its influence on TikTok, Instagram, and other platforms, reported The Grocer.
“We’re focused on strengthening our social media strategy, and we are excited to be working with Uncovered to produce new content that we hope will be engaging and relevant for our customers,” said Tesco UK marketing director Murray Bisschop.
Founded back in 2017, Uncovered has previously worked with clients including Ben & Jerry’s, Taco Bell, Birds Eye, Tingly Ted’s, KFC UK and has supported Labour with its social media presence 2024 election.
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It is understood, that move will not impact BBH London’s current role as Tesco’s lead creative and strategy agency, a partnership which saw the launch of the supermarket’s social-first campaign promoting the brand’s Meal Deal in September last year.
Uncovered CEO and founder Chris Cookson added: “Winning the Tesco social account is a defining achievement for our agency.
“We’ve long aspired to work with a supermarket brand, and to partner with the UK’s biggest is an incredible privilege. Their ambition and creativity stood out throughout the pitch process, and we’re thrilled to join forces to push the boundaries of social, create work that resonates, and drive real impact in the years ahead.”
The news comes amid fellow grocers ramping up their social media presences, including Lidl which last month became the first supermarket to launch on social media platform TikTok shop, selling out within 18 minutes.
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