Swiss Watch Exports Could Dwindle to 12 Million Units As High-End Shift Accelerates
“Big Four” watchmaking brands Rolex, Patek Philippe, Audemars Piguet and Richard Mille all grew last year, Morgan Stanley’s annual report said. But less sought-after names including Tudor, LVMH’s Hublot, Swatch’s Longines and Breguet all registered steep declines.
“Big Four” watchmaking brands Rolex, Patek Philippe, Audemars Piguet and Richard Mille all grew last year, Morgan Stanley’s annual report said. But less sought-after names including Tudor, LVMH’s Hublot, Swatch’s Longines and Breguet all registered steep declines.
