Strategy: Pop-up stores become a key component of perfume launches

Fragrance, personal care and make-up launches are increasingly supported by the opening of pop-up stores. Whether the aim is to generate social buzz or test a retail strategy, these ephemeral spaces are becoming an essential part of any ambitious launch. Here we take a closer look at a strategy that is gaining ground in marketing and communications strategies for perfumes. In Paris alone, immersive spaces for the discovery of a new fragrance have flourished over the course of 2024: The... - Companies & industry

Feb 10, 2025 - 19:12

Fragrance, personal care and make-up launches are increasingly supported by the opening of pop-up stores. Whether the aim is to generate social buzz or test a retail strategy, these ephemeral spaces are becoming an essential part of any ambitious launch. Here we take a closer look at a strategy that is gaining ground in marketing and communications strategies for perfumes.
In Paris alone, immersive spaces for the discovery of a new fragrance have flourished over the course of 2024: The... - Companies & industry