Spotted at VivaTech: Three game-changing customer experience innovations

Immersive installations, connected scent dispensers, and visualizations of the intimate perception of a fragrance — at VivaTech, the perfume consumer journey is being reimagined through cutting-edge innovation. Premium Beauty News has spotted three pioneering devices that hint at the future of retail, driven by storytelling and hyper-personalized experiences. Olfactory Symphonies at LVMH Once again present at Europe's premier tech trade show, the LVMH Group unveiled Olfactory Symphonies... - Innovation & new products

Jun 24, 2025 - 01:45

Immersive installations, connected scent dispensers, and visualizations of the intimate perception of a fragrance — at VivaTech, the perfume consumer journey is being reimagined through cutting-edge innovation. Premium Beauty News has spotted three pioneering devices that hint at the future of retail, driven by storytelling and hyper-personalized experiences.
Olfactory Symphonies at LVMH
Once again present at Europe's premier tech trade show, the LVMH Group unveiled Olfactory Symphonies... - Innovation & new products