Sosandar at ‘inflection point’ despite softer trading

Sosandar has lowered its profit guidance for the year as it continues its shift away from promotional activity.

The fashion retailer said its pre-tax profits were “softer than we had hoped” due to slower February sales and the business not chasing volume through price promotions.

As a result, it has revised down its previous guidance of a pre-tax profit of £1m to be not less than £500,000.

The retailer’s full-year sales also fell short of expectations, coming in at £37.2m in the year to 31 March instead of the estimated £38.5m.

Despite the softer trading, Sosandar said it was confident it was now at an “inflection point” and expects to return to sales growth in the forthcoming year.

It opened its first six stores during the year,  including Bath and Harrogate, and noted that 60% of purchases were made by new customers.

The retailer said in a statement: “Throughout FY25 we remained steadfast in our approach in building the foundations for sustainable, profitable and cash-generative growth.

“We are now beginning to see the results of our disciplined approach coming through in our performance.

“March sales were in line with the prior year and this momentum has continued into April to date, with both own site sales and sales as a whole ahead of the prior year.”

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