Rolex shuts down Carl F. Bucherer

After acquiring Bucherer in 2023, Rolex is now shutting down the family’s watchmaking brand Carl F Bucherer, which was originally founded in 1888. Rolex’s decision to shutter the less-than-profitable brand, despite the company’s considerable 137–year history, comes as a shock […]

Feb 9, 2025 - 21:56
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Rolex shuts down Carl F. Bucherer
After acquiring Bucherer in 2023, Rolex is now shutting down the family’s watchmaking brand Carl F Bucherer, which was originally founded in 1888. Rolex’s decision to shutter the less-than-profitable brand, despite the company’s considerable 137–year history, comes as a shock […]