Rituals to launch UK’s first ‘mind spa’ on Oxford Street

Rituals is rolling out its first UK “mind oasis” on London’s Oxford Street this October.

The initiative is set to blend “science-backed treatments with immersive design,” and will offer visitors a “bold new way to unwind,” according to the luxury wellbeing brand.

The flagship will also feature an exclusive product range for shoppers.

It follows the launch of Ritual’s “mind spa” concept in cities including Amsterdam, Paris, Barcelona, Antwerp, and Frankfurt.

Rituals UK managing director Annemarie Forsyth said: “We’re beyond excited to launch the mind oasis in London.

“Oxford Street is fast-paced and full of life—making it the perfect place to introduce a space that invites people to pause, breathe, and reconnect.”

It comes after Rituals set its sights on a €2.4bn turnover in April, following a record 2024 performance.

Sales soared 21% to £1.79bn (€2.1bn), marking another milestone in the retailer’s growth trajectory.

Rituals joins Ikea in making moves on Oxford Street, with the DIY giant recently opening the doors to its highly anticipated Oxford Street store. The opening took place 18 months after it had initially been scheduled.

Last week, John Lewis also opened a Jamie Oliver cookery school and cafe at its Oxford Street flagship, with the new additions spanning over 4,600sq ft on its third floor.

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