Recommendations children ‘mostly drink water and plain milk’ reveal beverage innovation need

Public health recommendations published today that children 5 years to 18 years old should “mostly drink water and plain pasteurized milk” may feel overly restrictive to beverage manufacturers, but according to one expert there is room for innovation, renovation, new packaging and enhanced communication, which could give companies a competitive edge.

Feb 9, 2025 - 21:52
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Recommendations children ‘mostly drink water and plain milk’ reveal beverage innovation need
Public health recommendations published today that children 5 years to 18 years old should “mostly drink water and plain pasteurized milk” may feel overly restrictive to beverage manufacturers, but according to one expert there is room for innovation, renovation, new packaging and enhanced communication, which could give companies a competitive edge.