Reckitt Benckiser sues influencers over skin care comments
Reckitt Benckiser’s India division has launched a lawsuit in Delhi High Court charging influencers Raj Shamani and Ritik Chaturvedi and dermatologist Dr Manjot Marwah with spreading misleading information about its Dettol antiseptic liquid. The post Reckitt Benckiser sues influencers over skin care comments appeared first on Global Cosmetics News.
THE WHAT? Reckitt Benckiser’s India division has launched a lawsuit in Delhi High Court charging influencers Raj Shamani and Ritik Chaturvedi and dermatologist Dr Manjot Marwah with spreading misleading information about its Dettol antiseptic liquid.
THE DETAILS According to a report published by Exchange4media, the defendents in question produced a viral podcast and Instagram reel claiming that Dettol is unsafe for use on skin and could ‘burn wounds and delay healing’. Reckitt contends that these claims are untrue.
THE WHY? Reckitt argues that the claims are not only false, but also damaging to its brand. With millions of views, the social media posts were spreading misinformation widely.
The post Reckitt Benckiser sues influencers over skin care comments appeared first on Global Cosmetics News.
