Reassessing your Comp Set - Is it time for a makeover?
Hoteliers rely on benchmarking to stay competitive. But what if the numbers you’re using are misleading? What if your comp set—the hotels you compare yourself against—isn’t actually a fair reflection of your market position? Think of it like navigat...
Hoteliers rely on benchmarking to stay competitive. But what if the numbers you’re using are misleading? What if your comp set—the hotels you compare yourself against—isn’t actually a fair reflection of your market position? Think of it like navigat...
