PZ Cussons not selling St Tropez brand, gives it new strategic direction, strikes US deal with Emerson

​Personal care specialist PZ Cussons announced on Thursday that it won’t be selling its St Tropez self-tan brand after all and that it will “set a new strategic direction” for the business.

Jun 26, 2025 - 10:00
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PZ Cussons not selling St Tropez brand, gives it new strategic direction, strikes US deal with Emerson
​Personal care specialist PZ Cussons announced on Thursday that it won’t be selling its St Tropez self-tan brand after all and that it will “set a new strategic direction” for the business.