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PMax for Travel Goals: Maximizing direct bookings with AI-powered ads
In the battle for direct bookings, hotels face intense competition from OTAs’ marketing power in the online space. In 2024, the four largest players—Expedia Group, Booking Holdings, Airbnb, and Trip.com Group—spent $17.8 billion on sales and marketi...
In the battle for direct bookings, hotels face intense competition from OTAs’ marketing power in the online space. In 2024, the four largest players—Expedia Group, Booking Holdings, Airbnb, and Trip.com Group—spent $17.8 billion on sales and marketi...
