Pernod Ricard acquires luxury African gin Inverroche
Iverroche becomes Pernod Ricard’s first wholly owned African spirit brand, as the French wine and spirit giant highlights the ‘great potential’ of the African market for the company.
Iverroche becomes Pernod Ricard’s first wholly owned African spirit brand, as the French wine and spirit giant highlights the ‘great potential’ of the African market for the company.
