Penfolds releases final NIGO collaboration inspired by Magill Estate Chimney

Limited-edition 65F by NIGO marks the end of the partnership, paying tribute to the winery’s historic landmark. The post Penfolds releases final NIGO collaboration inspired by Magill Estate Chimney appeared first on The Drinks Business.

Mar 10, 2025 - 10:57
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Penfolds releases final NIGO collaboration inspired by Magill Estate Chimney

Limited-edition 65F by NIGO marks the end of the partnership, paying tribute to the winery’s historic landmark.

Penfolds has revealed the final release in its collaboration with renowned Japanese designer NIGO: the limited-edition 65F by NIGO. Set to launch exclusively at Harrods on 27th February, the wine is a tribute to the iconic red and white chimney that has stood over Penfolds’ Magill Estate winery for nearly a century. The name 65F by NIGO is derived from the chimney’s height, 65 feet, a structure that left a lasting impression on the designer during his first visit to Magill Estate. The wine itself is a 2021 Cabernet Sauvignon-Shiraz blend, matured in 100% French oak barriques and sourced from select South Australian vineyards, reflecting Penfolds’ signature multi-regional blending philosophy. The design of the release incorporates elements of Penfolds’ history, with archival inspiration running through both packaging and presentation. The bottle label references pressed designs from the 1930s to 1950s, while the tissue wrap takes cues from early 20th-century Penfolds logos. Inside the gift box, a chalkboard wine tag and accompanying chalk pencil pay homage to the winery’s original work boards, offering buyers a chance to personalise their purchase. A wine stopper, designed to resemble chimney smoke, injects a touch of NIGO’s signature playful aesthetic. Reflecting on the project, NIGO said: “It feels special to honour the first time I visited Penfolds Magill Estate with the design of 65F by NIGO. The chimney has remained vivid in my memory as such a unique piece of Penfolds history, and the opportunity to access and draw from Penfolds’ archival iconography for this project was an incomparable experience.”

'Pushed us creatively'

Kristy Keyte, Penfolds’ chief marketing officer, commented: “Our partnership with NIGO has allowed Penfolds to venture into the next frontier of cultural significance. Working with him over the past two years has pushed us creatively and opened significant opportunities for Penfolds. NIGO and his team will always be a part of the Penfolds family and DNA.” Penfolds first announced NIGO as its Creative Partner in June 2023, with previous releases including Grange by NIGO—a reimagining of the brand’s flagship wine in February 2024—and the Holiday Designed by NIGO gift boxes unveiled in late 2024. This final edition cements the legacy of the collaboration, blending Penfolds’ winemaking tradition with NIGO’s contemporary design influence. Penfolds 65F by NIGO Cabernet Sauvignon-Shiraz 2021 will be available at Harrods from 27th February 2025, priced at £200 per 75cl bottle.