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Boohoo Group rebrands as Debenhams Group in transformation drive

Drapers Boohoo Group rebrands as Debenhams Group in transformation drive Boohoo Group announced it will become Debenhams Group with immediate effect as the business plans to pivot brands including PrettyLittleThing, Boohoo and BoohooMan into fashion-led marketplaces. It has also announced the appointment of a new CFO. The post Boohoo Group rebrands as Debenhams Group in transformation drive appeared first on Drapers.

Mar 11, 2025 - 09:44
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Boohoo Group rebrands as Debenhams Group in transformation drive

Drapers
Boohoo Group rebrands as Debenhams Group in transformation drive Boohoo Group announced it will become Debenhams Group with immediate effect as the business plans to pivot brands including PrettyLittleThing, Boohoo and BoohooMan into fashion-led marketplaces. It has also announced the appointment of a new CFO.

The post Boohoo Group rebrands as Debenhams Group in transformation drive appeared first on Drapers.

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