What’s in a name? Unpacking Boohoo’s Debenhams Group rebrand
Drapers What’s in a name? Unpacking Boohoo’s Debenhams Group rebrand Boohoo Group is rebranding as Debenhams Group with immediate effect, pivoting all of its brands into marketplaces. Drapers asks industry experts what it means for the market, consumers and the group itself. The post What’s in a name? Unpacking Boohoo’s Debenhams Group rebrand appeared first on Drapers.
Drapers
What’s in a name? Unpacking Boohoo’s Debenhams Group rebrand
Boohoo Group is rebranding as Debenhams Group with immediate effect, pivoting all of its brands into marketplaces. Drapers asks industry experts what it means for the market, consumers and the group itself.
The post What’s in a name? Unpacking Boohoo’s Debenhams Group rebrand appeared first on Drapers.
