Boohoo Rebrands as Debenhams as Youth Labels Struggle
‘Debenhams is back,’ said its chief executive, Dan Finley. ‘The iconic British heritage brand, bought out of administration, has been successfully turned around. Rebuilt for the future and transformed into Britain’s leading online department store.’
‘Debenhams is back,’ said its chief executive, Dan Finley. ‘The iconic British heritage brand, bought out of administration, has been successfully turned around. Rebuilt for the future and transformed into Britain’s leading online department store.’
