OTAs make huge inroads in attraction ticket sales, according to new Arival research
Visitor attractions have seen a dramatic shift in distribution, with online travel agencies (OTAs) more than doubling their share of bookings since 2019. New research released by Arival, the leading research authority and community for the tours, activities, and attractions sector, reveals that OTAs now deliver 18% of all attraction bookings globally from less than 10% before the pandemic.
Visitor attractions have seen a dramatic shift in distribution, with online travel agencies (OTAs) more than doubling their share of bookings since 2019. New research released by Arival, the leading research authority and community for the tours, activities, and attractions sector, reveals that OTAs now deliver 18% of all attraction bookings globally from less than 10% before the pandemic.
