Nicole Arbour: The Digital Superstar Dominating Entertainment with The Arbour Affect

Photo Credit: Courtesy of Nicole Arbour

Nicole Arbour, the 5’9” comedic blonde bombshell who began her time in the public eye working as a choreographer and cheerleader for the Toronto Raptors before becoming known worldwide for her viral comedy and music, has officially solidified herself as a commanding voice in modern entertainment.

In it’s first season her new podcast: The Arbour Affect netted over 36 million streams and views for the first 17 episodes alone, with an average of 2.1 million viewers per episode. In the modern digital landscape, these are huge numbers not only by podcast standards but also within the larger ecosystem of entertainment.

Arbour’s content has reached a far broader audience than even most shows on network television, and this success has cemented her status as a growing force in entertainment beyond the “influencer” moniker. Even more notable is that Arbour achieved this success without relying on celebrity guests.

While she has been afforded the opportunity to feature numerous noteworthy individuals on the show, including Jordan Peterson and Robert F. Kennedy Jr., the initial episodes that established her as an indispensable voice did not feature celebrity guests but rather showcased her own unique charms and wit as a presenter.

Photo Credit: Courtesy of Nicole Arbour

Nicole Arbour’s Unique Appeal

Arbour brings a unique perspective to her work. The result is an online persona and show that blends comedy, intelligence, and cultural commentary, all through her very distinct lens. She has the bite of her male counterparts on late night, whale remaining silly and feminine.

In this way, The Arbour Affect has been able to appeal to a diverse demographic. In fact, 56% of the show’s audience is female, which is highly unusual for female comedians. Her multi-demographic success demonstrates how Arbour’s voice bridges gaps between pop culture, comedy, business, and thought leadership.

Evolution from Digital Stardom to Mainstream Powerhouse

Arbour first gained prominence in 2015, a period referred to as YouTube’s “golden era”. This was when the platform was experiencing rapid growth in industry power, brands were beginning to understand the influence of digital talent, and when many of its most popular contributors initially launched their channels. Like wildfire, Nicole amassed over 2 billion views, over 80 viral videos, and a loyal fanbase (#GoTeam) of over 5.1 million followers.

In the same way that personalities like Logan Paul, Jake Paul, and Lele Pons began as YouTube success stories but have evolved far beyond that label, it’s seems obvious that Arbour is next in line to cross over to mainstream entertainment wins.

Photo Credit: Courtesy of Nicole Arbour

Business Acumen & Brand Partnerships

In the recent past, Arbour has partnered with DraftKings, Rocket Money, Aries Tech, UFC, Shopify, and Lume. She has also featured high-level discussions with business leaders on the podcast.

What’s Next?

As mainstream interest continues to grow, speculation has run rampant. While there are many Hollywood rumours about her potential move into network late-night TV or feature film comedies, Nicole has said on Instagram that she wants to produce and star in feature comedies she’s written citing the success of Elizabeth Banks.

Fans have been vocal about their excitement to see whether Arbour will follow in the footsteps of Matt Rife and Andrew Schulz in expanding her entertainment career even clamoring for cross overs with the comedic stars.

Through “The Arbour Affect’s” remarkable immediate success, Nicole Arbour has proven once again that whatever she touches regardless of the platform, turns to gold. You can find Nicole on instagram at www.instagram.com/ibnicolearbour and find The Arbour Affect everywhere you listen to and watch podcasts.

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