New Food and Beverage Product Launches, April 28 – May 2

From protein-packed bagels to sake-infused cocktails, this spring’s new food innovations serve up indulgent flavors, convenient formats, and functional benefits that cater to today’s health-conscious but flavor-driven consumers.

HUEL: Black Edition High-Protein Complete Meal

Huel announced the first-ever retail launch of its Black Edition High-Protein Complete Meal.

• Details: Each serving delivers 40g of plant-based protein and 400 calories in a powdered format. Available in Chocolate, Vanilla, and Banana flavors. Contains 27 essential vitamins and minerals and is made with nutrient-rich, plant-based ingredients including pea protein, flaxseed, brown rice, and organic coconut. Free from artificial sweeteners with 161 science-backed health benefits.
• Availability: Exclusively at GNC stores across the U.S. and on GNC.com. Customers who purchase in-store will receive a complimentary Huel shaker bottle while supplies last.

WEDDERSPOON: Expanded MGO-Rated Manuka Honey Collection

Wedderspoon announced the expansion of its MGO-rated Manuka Honey collection.

• Details: Now offering MGO 50+, MGO 400+, and MGO 1100+ varieties in addition to existing MGO 850+. Each independently lab-verified honey provides targeted wellness benefits, from immune support to energy enhancement. The honey is not processed, heated, or manipulated, preserving living enzymes and antioxidants.
• Availability: Available on Amazon and Wedderspoon.com, with MGO 50+ recommended for first-time users, MGO 400+ for routine wellness, MGO 850+ for pre/post-workout energizing boost, and MGO 1100+ for maximum potency.

ALOHA: Almond Butter Cup Protein Bar

ALOHA launched a new Almond Butter Cup protein bar flavor.

• Details: This vegan, gluten-free bar contains 14g of plant-based protein, 10g of fiber, and just 5g of sugar. Like all ALOHA bars, it’s made without gluten, dairy, soy, stevia, or sugar alcohols, and features sustainably sourced real food ingredients with no artificial additives. The taste is reminiscent of Tigers Milk bar.
• Availability: Available in full size and “mini” versions on aloha.com, and coming to Whole Foods in June.

ZATARAIN’S: Reformulated Cajun Style Smoked Sausage

Zatarain’s announced the launch of its reformulated Cajun Style Smoked Sausage.

• Details: Crafted with high-quality ingredients and smoked to perfection, the updated recipe features a robust flavor profile that perfectly blends paprika, black pepper, red pepper, oregano, and thyme. Made from 100% premium pork, the sausage is ideal for seafood boils, weeknight dinners, and backyard barbecues.
• Availability: Available now in grocery retailers nationwide including Kroger, Walmart, and other select retailers.

ARCHER: New Beef Stick Flavors

Archer announced the launch of new meat stick flavors and expanded distribution.

• Details: Three new flavors made with 100% grass-fed beef: Pepperoni Style Mini Beef Sticks, Beef Taco Mini Sticks, and Prime Rib Style Beef Sticks. Also introducing additional packaging sizes for best-selling Classic Beef Sticks and Rosemary Turkey Sticks. Each product offers convenient, high-protein snacking options with bold flavors.
• Availability: Products available at various price points: Pepperoni Style ($14.48 for 24-count at Sam’s Club), Beef Taco ($16.99 for 16-count), Prime Rib Style ($17.99 for 10-count or $2.49 per stick), with expanded distribution at Target, Walmart, and other retailers.

THOMAS’: High Protein Bagels

Thomas’ introduced new High Protein Bagels.

• Details: Available in Plain and Everything flavors, each bagel contains 20g of protein. Features a plant-based protein blend of soy protein isolate, pea protein isolate, and fava bean proteins to ensure a complete amino acid profile and satisfying texture. Designed for those seeking protein-rich breakfast options without compromising on taste.
• Availability: Available now in the Northeast with national retail distribution by October 2025 for a suggested retail price of $5.99.

CHOLULA: Mexican Aisle Product Expansion

Cholula announced its largest product launch yet with 11 new Mexican items.

• Details: New offerings include four Cooking Sauces (Original Taco, Fajita, Carne Asada, and Birria), two Cremosa topping sauces (Creamy Cilantro Lime and Chipotle), Chamoy sauce, Chili Crisp, two Taco Seasoning Mixes (Original Fajita and Pork Carnitas), and Original Hot Salsa. Products are crafted with authenticity, convenience, and versatility.
• Availability: Coming soon to select retailers nationwide, with some products already available at Shop.McCormick.com and Amazon.

OISHII SAKE: Sake Spritz RTD Cocktails

Oishii Sake announced the launch of Oishii Sake Spritz, a ready-to-drink canned sake cocktail.

• Details: Available in four flavors: Mango Yuzu, Watermelon Lime, Lychee Lemon, and Coconut Lemongrass. Each 12-ounce can is gluten-free, low-calorie, kosher, sweetened with Monk Fruit In The Raw, with zero added sugar, less than 3 grams of carbs, and 6% ABV. Made from proprietary sake brewed in the U.S.A. using Titan Rice from Arkansas and Blue Ridge Mountain water.
• Availability: Available for presale online starting May 1, with initial distribution in New York, Florida, Georgia, and California. Suggested retail pricing is $5 per single can and $20 for a variety four-pack.

HU: Dark Chocolate Bites

Hu announced the expansion of its product line with Dark Chocolate Bites.

• Details: The brand’s first individually wrapped product features a creamy center coated in Hu’s signature dark chocolate. Available in three flavors: Hazelnut Butter, Cashew Butter + Pure Vanilla Bean, and Creamy Coconut. Each 2.75 oz pouch contains six individually wrapped bites with 4-6 simple ingredients per product. Products are USDA Organic, Fairtrade, Non-GMO, Gluten Free, Vegan, Paleo, Keto, and Kosher.
• Availability: Will hit shelves in Whole Foods and Kroger stores nationwide in May 2025.