New Food and Beverage Product Launches, May 12 – 16

From peppermint-drizzled marshmallow treats to avocado oil dressings and beer-infused cheese, here’s a look at the exciting new food and beverage innovations hitting store shelves.

CAMPFIRE MARSHMALLOWS: Peppermint ‘Mallow Poppers

Doumak, Inc. (maker of Campfire Marshmallows) is debuting Peppermint ‘Mallow Poppers at the 2025 NCA Sweets & Snacks Expo.

• Details: These treats feature peppermint-flavored marshmallows, drizzled with dark chocolate and sprinkled with crunchy peppermint pieces. Packed in 4.5 oz. bags, they’re a poppable indulgence ideal for the holidays or everyday snacking.
• Availability: Following a successful Walmart pilot, they’ll be available nationwide.

OIKOS: Shelf-Stable Protein Shakes

Oikos is expanding beyond the dairy aisle with new shelf-stable Oikos Protein Shakes.

• Details: Each 12 fl. oz. bottle contains 30g of complete protein, 5g of prebiotic fiber, no artificial sweeteners, 1g of sugar, 0g added sugar, and key vitamins A & D. Available in three flavors: Chocolate, Vanilla, and Salted Caramel.
• Availability: Rolling out nationwide at Amazon, Kroger, Wakefern, HyVee & CVS in May 2025, with additional retailers including Walmart and Costco coming this summer.

JACKSON’S: Super Veggie Straws

Jackson’s is entering the veggie straw category with Super Veggie Straws, fried in premium avocado oil.

• Details: Made from four simple ingredients (yellow peas, brown rice, cassava, and sweet potato), these straws are free from the top nine allergens and come in three flavors: Sea Salt, Cheddar, and Ranch.
• Availability: Available in multiple sizes (5 oz, 13.5 oz, and 2.5 oz) nationwide beginning next month via SnackJacksons.com and select retailers, and on Amazon in July 2025.

PABST BLUE RIBBON & YANCEY’S FANCY: Beer Flavored Cheese

Pabst Blue Ribbon and Yancey’s Fancy have collaborated to create PBR Beer Flavored Cheese.

• Details: This bold, flavorful cheddar brings a unique twist to everything from charcuterie platters to grilled cheese sandwiches. The collaboration was inspired by PBR’s unexpected foray into cheese-making during Prohibition.
• Availability: Rolling out in supermarkets nationwide after an initial launch with a local grocery chain in New York State, with e-commerce options coming soon.

CHOSEN FOODS: Avocado Oil Dressings

Chosen Foods is introducing a line of Avocado Oil Dressings.

• Details: Made with 100% Pure Avocado Oil, premium vinegars and herbs, and naturally sweetened with pear juice. Seven flavors available: NEW Zesty Italian, Homestyle Balsamic, Greek Artichoke, Strawberry Pistachio, and improved Classic Ranch, Steakhouse Caesar, and Lemon Garlic.
• Availability: Nationally available at Target, Kroger, Walmart, Sprouts, HEB, Thrive Market, and other retail locations at an SRP of $4.98-$6.99. Also available on Chosen Foods website and Amazon.

NATURE’S BAKERY: New Fig Bar Flavors

Nature’s Bakery is expanding two popular product lines with new flavor additions.

• Details: Two new flavors: Oatmeal Crumble Raspberry Lemon Bars (plant-based, nut-free, dairy-free with 14g whole grains per serving) and Gluten Free Strawberry Fig Bars (certified gluten-free whole grains and real fruit filling).
• Availability: Oatmeal Crumble Raspberry Lemon Bars available now on NaturesBakery.com and at Target beginning June. Gluten Free Strawberry Fig Bars available on NaturesBakery.com beginning May 19 and at Walmart stores now.

NEW PRIMAL: Rotisserie Seasoned Chicken Sticks

New Primal is launching Rotisserie Seasoned Chicken Sticks.

• Details: Made with all-natural chicken, these protein-packed snacks feature classic rotisserie chicken’s savory profile with notes of garlic, pepper, onion, and parsley. Each stick contains 10g of protein and only 60 calories. They’re gluten-free, sugar-free, top 8 allergen-friendly, and Whole30 approved.
• Availability: Available now in 5-count bags ($11.99 MSRP) and 20-count cartons of individually wrapped sticks ($39.99 MSRP) on Amazon and the New Primal website, with select retailers nationwide coming this fall.

TWANG: Orange Beer Salt and Hot Pickle Flavored Salt

Twang is bringing back two fan-favorite products: Orange Beer Salt and Hot Pickle Flavored Salt.

• Details: Orange Beer Salt delivers a citrus-infused burst of flavor that complements cold beverages, while Hot Pickle Flavored Salt offers a bold, spicy pickle flavor for enhancing snacks. Both products are all-natural and come in convenient mini shakers.
• Availability: Available now online through the Twang website (www.twang.com) with a full in-store launch coming this summer.

JACK DANIEL’S COUNTRY COCKTAILS: Strawberry Punch

Jack Daniel’s Country Cocktails is introducing Strawberry Punch, its first new flavor in years.

• Details: Blended with strawberry flavor, bright citrus notes and light carbonation, this flavored malt beverage has 4.8% ABV and delivers a light, easy-to-drink experience.
• Availability: Available nationwide this spring in single-flavor 6-packs, alongside a refreshed Party Pack variety featuring Strawberry Punch, Watermelon Punch, Downhome Punch, and Southern Peach.

BITCHIN’ SAUCE: Buffalo and Hatch Flavors

Bitchin’ Sauce is adding two new flavors to its lineup at Target: Buffalo and Hatch.

• Details: Hatch (available May through August only) is spiced and subtly sweet with a moderate heat level, while Buffalo is a savory, traditional flavor perfect for wings, veggies, and wraps. Both are plant-based, almond-based, gluten-free, and vegan.
• Availability: Both flavors are hitting shelves at Target stores nationwide, found in the refrigerated dips section.

ZBAR: Bake Sale Collection

Zbar is launching the Bake Sale Collection featuring two new flavors: Cinnamon Roll and Cookies ‘n Creme.

• Details: Inspired by home baking, these soft-baked energy snack bars are non-GMO, USDA Organic certified, a good source of fiber with 11g-13g whole grains per bar. The launch highlights Zbar’s partnership with KABOOM!, supporting the creation of nature-based, sustainable playgrounds.
• Availability: Available at all major national retailers in packs of 6 and 12.