New Food and Beverage Product Launches, April 21 – 25

From gluten-free shortbread to cocktail-inspired malt beverages, the food and beverage industry is serving up innovative twists on familiar favorites to satisfy every craving and dietary preference.

WALKER’S SHORTBREAD: Gluten Free Shortbread Rounds

Walker’s Shortbread is launching its Gluten Free Shortbread Rounds.

• Details: Available in three flavors: Classic, Chocolate Chip, and Ginger & Lemon. Made with a special blend of rice, maize flour, and potato starch to deliver the same melt-in-your-mouth texture and heritage recipe experience as their traditional shortbread. Contains butter, sugar, and salt with the gluten-free flour blend.
• Availability: Launching nationwide at Whole Foods Market in May 2025, just in time for Celiac Awareness Month.

FRANK’S REDHOT: New Sauce Flavors

Frank’s RedHot is expanding its portfolio with six new flavors across its sauce lines.

• Details: New products include Squeeze Sauces (Burger Squeeze Sauce, Korean BBQ Squeeze Sauce), Dip’n Sauces (Secret Chicken Dip’n Sauce, Sweet N’ Sour Dip’n Sauce), and Wings Sauces (General Tso Wings Sauce, Mango Habanero Wings Sauce). Each sauce offers different heat levels and flavor profiles to enhance various dishes from burgers to chicken wings.
• Availability: Rolling out to retailers nationwide across the Dip’n Sauce, Squeeze Sauce, and Wings Sauce lines.

SYNEAR FOODS USA: Pork and Cabbage Bite-Size Dumplings

Synear Foods USA announced the launch of its Pork and Cabbage Bite-Size Dumplings.

• Details: Made using time-honored Chinese recipes, featuring hearty ground pork, crisp cabbage, ginger, and garlic wrapped in thin, silky dough. Each package contains 60 dumplings and 4 sauce packets. They can be prepared by steaming, boiling, or pan-frying.
• Availability: Exclusively at Sam’s Club locations across the United States at a retail price of $11.40.

CEDAR’S MEDITERRANEAN FOODS: Topped Organic Garlic Sweet Chili Hommus

Cedar’s Mediterranean Foods launched a limited-time release of Topped Organic Garlic Sweet Chili Hommus.

• Details: This seasonal dip combines Cedar’s smooth and creamy Organic Hommus with a vibrant sweet chili sauce and punchy garlic-forward seasoning blend. Made with certified organic, vegan, gluten-free, and non-GMO ingredients in small batches. No prep required.
• Availability: Available at retailers nationwide for a limited time. Visit www.cedarsfoods.com for more information.

PITAYA FOODS: Regenerative & Organic Frozen Fruit Line

Pitaya Foods is launching the first-ever Regenerative & Organic Frozen Fruit Line.

• Details: Available in three varieties: Regenerative & Organic Strawberries, Regenerative & Organic Blueberries, and Regenerative & Organic Mangoes. All products are USDA Organic, made with 100% premium fruit, Certified Regenified, free of synthetic pesticides, non-GMO, and harvested at peak ripeness.
• Availability: Launching at Whole Foods Market nationwide, priced at $5.79 per 12-ounce bag.

SIGNATURE WAFER & CHOCOLATE CO.: SKIPPY Wafer Bar Expansion

Signature Wafer & Chocolate Co. is expanding its SKIPPY Peanut Butter Wafer Bar distribution and launching new flavors.

• Details: Three flavors available: SKIPPY Creamy Peanut Butter & Chocolate Fudge Wafer Bars (newly reformulated with granola and chocolate chip toppings), SKIPPY Banana and Peanut Butter Wafer Bars, and SKIPPY Strawberry Jelly Wafer Bars. Each bar delivers 6 grams of protein and contains no high fructose corn syrup.
• Availability: Now available at Walmart stores nationwide.

MCCORMICK: Branded Seasoned Coating Mixes

McCormick has launched a new line of breading and coating mixes across its iconic brands.

• Details: Five varieties available: Frank’s RedHot Buffalo Seasoned Coatings Mix, French’s Crispy Fried Onions Seasoned Mix, Lawry’s Crispy Chicken Seasoned Coating Mix, Stubb’s Pork Seasoned Coating Mix, and OLD BAY Seasoned Coating Mix. Each variety is priced at $2.47 for 5 to 6-ounce packages.
• Availability: Now available at Kroger, Walmart, Amazon, and Hy-Vee.

WHITE CLAW: ClawTails

White Claw is introducing ClawTails, a new premium malt beverage inspired by classic cocktails.

• Details: Available in four flavors: Strawberry Cosmo, Mango Margarita, Blackberry Mojito, and Tropical Mai Tai. Made using the White Claw Cold Wave Filtered process with no artificial sweeteners and real juice at 7% alcohol by volume.
• Availability: Rolling out in the U.S. now, available in 12-ounce cans in variety 12-packs and 19.2-ounce single cans of Strawberry Cosmo and Mango Margarita flavors.