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NBA Stars Dwyane Wade and D'Angelo Russell invest in global platform Kicks Crew
NBA Hall of Famer Dwyane Wade and NBA All-Star D’Angelo Russell Invest in Global Platform Kicks Crew Credits: Kicks Crew Kicks Crew, a New York City-based global digital marketplace for footwear, apparel, and accessories, has named NBA Hall of Famer Dwyane Wade and NBA All-Star guard D'Angelo Russell as its newest investors and Crew Athletes. Dwyane Wade is set to leverage his experience within the footwear industry cultivated through his Way of Wade brand, while D'Angelo Russell brings with him his signature creativity, both on and off the courts. Signaling both NBA stars' commitment to helping form what is to come next in sneaker culture, streetwear, and digital commerce, the partnership also sees Kicks Crew scaling Way of Wade. "Kicks Crew is redefining what it means to empower athletes. This isn't just about selling sneakers—it's about ownership, control, and building something that lasts," said Dwyane Wade in a statement. "With Kicks Crew, the Way of Wade brand can grow on a global scale while staying true to our vision. They give us the resources, platform, and freedom to create and distribute our products our way. That's the future, and I'm proud to be part of it." Through the new partnership, Way of Wade is set to receive complete support across product development, marketing, and international distribution from Kicks Crew while maintaining creative and operational control. "We're not just joining a marketplace—we're rewriting the rules," added D'Angelo Russell. "What Kicks Crew is building is bigger than products. It's about creativity, community, and giving athletes a platform to move culture in real-time. I had to be a part of that." "Dwyane Wade has always been ahead of the curve—from his legendary career to how he's championed athlete ownership and international sneaker culture through Way of Wade," said Ross Adrian Yip, co-founder of Kicks Crew, in a statement. "With Dwyane and D'Angelo, we're not just launching signature products—we're building a future where athletes lead with direct ownership in their own platform. Their belief in what we're creating is a huge step forward as we integrate content, storytelling, and product into a unified global platform." The new partnership is set to officially kick off at the Fanatics Fest NYC from June 20 to 22, where Dwyane Wade, D'Angelo Russell, and Kicks Crew will host an immersive brand experience spotlighting the legacy of Way of Wade. Attendees can enjoy exclusive early access to the Kicks Crew x Way of Wade DLO 1 'Royal Blue Skies,' a limited-edition release of 300 pairs of sneakers. The booth at Fanatics Fest will feature interactive product narratives, signed memorabilia giveaways, and exclusive curated content showcasing the future of athlete-built brands.
Kicks Crew, a New York City-based global digital marketplace for footwear, apparel, and accessories, has named NBA Hall of Famer Dwyane Wade and NBA All-Star guard D'Angelo Russell as its newest investors and Crew Athletes. Dwyane Wade is set to leverage his experience within the footwear industry cultivated through his Way of Wade brand, while D'Angelo Russell brings with him his signature creativity, both on and off the courts.
Signaling both NBA stars' commitment to helping form what is to come next in sneaker culture, streetwear, and digital commerce, the partnership also sees Kicks Crew scaling Way of Wade.
"Kicks Crew is redefining what it means to empower athletes. This isn't just about selling sneakers—it's about ownership, control, and building something that lasts," said Dwyane Wade in a statement. "With Kicks Crew, the Way of Wade brand can grow on a global scale while staying true to our vision. They give us the resources, platform, and freedom to create and distribute our products our way. That's the future, and I'm proud to be part of it."
Through the new partnership, Way of Wade is set to receive complete support across product development, marketing, and international distribution from Kicks Crew while maintaining creative and operational control. "We're not just joining a marketplace—we're rewriting the rules," added D'Angelo Russell. "What Kicks Crew is building is bigger than products. It's about creativity, community, and giving athletes a platform to move culture in real-time. I had to be a part of that."
"Dwyane Wade has always been ahead of the curve—from his legendary career to how he's championed athlete ownership and international sneaker culture through Way of Wade," said Ross Adrian Yip, co-founder of Kicks Crew, in a statement.
"With Dwyane and D'Angelo, we're not just launching signature products—we're building a future where athletes lead with direct ownership in their own platform. Their belief in what we're creating is a huge step forward as we integrate content, storytelling, and product into a unified global platform." The new partnership is set to officially kick off at the Fanatics Fest NYC from June 20 to 22, where Dwyane Wade, D'Angelo Russell, and Kicks Crew will host an immersive brand experience spotlighting the legacy of Way of Wade.
Attendees can enjoy exclusive early access to the Kicks Crew x Way of Wade DLO 1 'Royal Blue Skies,' a limited-edition release of 300 pairs of sneakers. The booth at Fanatics Fest will feature interactive product narratives, signed memorabilia giveaways, and exclusive curated content showcasing the future of athlete-built brands.
