More than 200 breweries launch We Love LA beer
A beer initiative that allows brewers to send proceeds to Los Angeles wildfire relief efforts has launched across more than 200 breweries. The post More than 200 breweries launch We Love LA beer appeared first on The Drinks Business.
A beer initiative that allows brewers to send proceeds to Los Angeles wildfire relief efforts has launched across more than 200 breweries.
The new beer line, which began when Common Space Brewery in Hawthorne, California was compelled to take action to help support wildfire relief services.
Inspired by Sierra Nevada’s Resilience IPA and Maui Brewing's Kokua Project, Common Space launched We Love LA and within days of its announcement, Creature Comforts and Firestone Walker approached the brewery with an offer to help manage and expand the campaign.
Since then, hundreds of breweries have committed to amplify these efforts, bring together breweries from across the world to raise money for the United Way of Greater Los Angeles’s Wildfire Response Fund.
The initiative’s aim is to recruit breweries far and wide to create a special beer as part of a fundraising collaboration and, as well as being joined by breweries across California, breweries from Australia and Japan are joining in.
According to the collaboration rules, participating breweries simply have to create their own unique beer tabs name it “We Love LA.” All of the beers released will use the same logo and have a QR code on the cans leading to a donation website.
Guidance now available via the We Love LA website has stated: “By allowing breweries to choose their preferred style and develop their own recipe, we hope this will make it as simple as possible for any interested brewery to participate.”
Local reports have identified that the types of “We Love LA” beers range from a Juicy IPA from Santa Monica Brew Works through to a Table Saison Ale from Torrance-based Cellador.
The new beer line, which began when Common Space Brewery in Hawthorne, California was compelled to take action to help support wildfire relief services.
Inspired by Sierra Nevada’s Resilience IPA and Maui Brewing's Kokua Project, Common Space launched We Love LA and within days of its announcement, Creature Comforts and Firestone Walker approached the brewery with an offer to help manage and expand the campaign.
Since then, hundreds of breweries have committed to amplify these efforts, bring together breweries from across the world to raise money for the United Way of Greater Los Angeles’s Wildfire Response Fund.
The initiative’s aim is to recruit breweries far and wide to create a special beer as part of a fundraising collaboration and, as well as being joined by breweries across California, breweries from Australia and Japan are joining in.
According to the collaboration rules, participating breweries simply have to create their own unique beer tabs name it “We Love LA.” All of the beers released will use the same logo and have a QR code on the cans leading to a donation website.
Guidance now available via the We Love LA website has stated: “By allowing breweries to choose their preferred style and develop their own recipe, we hope this will make it as simple as possible for any interested brewery to participate.”
Local reports have identified that the types of “We Love LA” beers range from a Juicy IPA from Santa Monica Brew Works through to a Table Saison Ale from Torrance-based Cellador. 
