Asda slashes thousands of prices by up to 45% as supermarket price war intensifies
Asda is reinforcing its commitment to value by slashing prices on over 1,500 popular family products
Asda is reinforcing its commitment to value by slashing prices on over 1,500 popular family products, offering discounts of up to 45% both in-store and online.
This latest wave of Rollback price cuts, which brings nearly 10,000 products – almost a third of Asda’s entire range – under reduced prices, follows the supermarket’s return to its popular price-cutting initiative at the end of January.
Price reductions are seen across multiple categories, with some products slashed by as much as 45%. Featured items include Philadelphia Soft Cheese (165g), which has seen a 44% reduction, now priced at £1.16, down from £2.08, and Nestle Munch Bunch Kids Pots (340g), down 34% from £1.78 to £1.18.
Other major savings include Clover Butter Spread (500g), down 33% from £2.27 to £1.52, and Pampers Wipes (12×52), which have been reduced by 24%, from £11.63 to £8.78.
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The grocer‘s executive chairman Allan Leighton said: “Last week we signalled again our absolute commitment to lowering prices for customers and today we’re further delivering on that promise.
“By rolling back prices on thousands more products we’re making it even easier for our customers to save. Nearly 10,000 products have now been rolled back and we will continue to invest in lowering prices across the rest of the year and beyond. “
In addition to the product price reductions, the supermarket has also implemented a 4p per litre cut on petrol and diesel across all Asda and Asda Express forecourts, providing further relief to UK consumers facing rising living costs.
Last week, Sainsbury’s CEO Simon Roberts acknowledged the intensifying competition in the supermarket sector following Asda’s announcement to slash prices, but remains confident in his retailer’s ability to stay ahead.
His comments came after Tesco, Sainsbury’s and M&S all suffered a £3.5bn hit to their shares as fears mount of a grocery price war.
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