The Business of Fashion

Millions of Luxury Products Have Digital IDs. Is Anyone Using Them?

Brands are attaching the virtual identifiers to their products to comply with upcoming regulations, and see potential side benefits that could make for a better user experience — if they can get customers to notice.

Feb 12, 2025 - 16:08
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Millions of Luxury Products Have Digital IDs. Is Anyone Using Them?
Brands are attaching the virtual identifiers to their products to comply with upcoming regulations, and see potential side benefits that could make for a better user experience — if they can get customers to notice.
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