How Brands Keep Customers Loyal in a Polarised World
With many labels investing in the concept of “community”, and consumers becoming more sceptical of the brands they buy from, companies are pushing local events and initiatives that reinforce their values to maintain a grip on die-hard fans.
With many labels investing in the concept of “community”, and consumers becoming more sceptical of the brands they buy from, companies are pushing local events and initiatives that reinforce their values to maintain a grip on die-hard fans.
