Forbes - Retail

Mattel Creating Celebrity Friends For Ken, Starting With LeBron James

Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.

Apr 9, 2025 - 14:03
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Mattel Creating Celebrity Friends For Ken, Starting With LeBron James
Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.
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